Garment Care

Kupu Kupu pieces are sustainably made using natural fibres. Hours of delicate handwork go into each piece, making each one unique and different from the rest.
We ask you to please be kind with your garment when washing. We recommend you avoid rough and abrasive surfaces and hand wash (and if necessary machine wash cold) with care, separately or with like colours to keep each garment looking good for longer. We pre-wash our fabrics and suggest you do not tumble dry your items, as that could result in the material losing it’s quality and possible (though unlikely) shrinkage; air dry or line dry in the shade only.

When washing, please choose pH neutral soaps and eco friendly detergents as they are lighter on the planet. Color variations are to be expected and are not a defect, change is natural and if the color does shift, it is all part of the clothing's natural progression and life cycle. By embracing this process, together we are making a difference to better our Earth. This is especially the case and also the beauty of using natural dyes.

If you’re conscious about your clothing - following these care instructions should keep your items in great condition.

We rely on local supply of trims and accessories. Since we produce in small batches, it does happen that trims like buttons, that you see on photos, are just not available or discontinue completely. We reserve the right, to use slight variations from time to time, and intend to source the best alternatives. We always make sure we finish the item with beautiful details.

And to be more sustainable, please

  • Wash less
  • Think twice before washing your clothes. Washing garments too often can actually cause damage to the fibres and hence decrease the lifespan. And it costs so much energy and water!
  • If an item isn’t dirty but just needs freshening up, rather than slinging it in the wash bin, try hanging it outside or in a steamy bathroom to breath first.
  • Act quickly! If you got a stain, act quickly. The longer a stain has to set, the harder it will be to remove, so take action straight away. If you don’t have time to thoroughly treat it the minute it happens, rinse and then soak the item of clothing in cold salty water until you can get to it. In most cases, begin by carefully blotting the stain from the outside in with a clean cloth – never rub as this will just push the stain further in.

Jan Living

Read about Kupu Kupu Lab and Puck in the magazine “Jan living”